A book about ideas, scaling, and…QUITTING.
TV Can Be Educational.
A few days ago I was watching my favorite news show, WGN Morning News. They always have the best guests. This particular morning, Robin and Larry interviewed University of Chicago Economics Professor, John List. He wrote a book called The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale. In the interview, List said something that stayed with me – a true lightbulb moment. I’m paraphrasing here, but the gist of it is that people stay in bad jobs because of the negative connotation to the word ‘quit’. Let’s think about that for a moment. We don’t leave jobs that are poorly suited to us, because we don’t like the word that is used to describe the act of leaving a bad job. Yikes!!
I Had to Know More…

I thought about this concept for a moment. Like everyone, I get stuck doing something, simply because it’s easier than pivoting to something else. But not when it comes to my career. I shared with Professor List that I quit my last job (a great job that was a poor fit for me) in 2001 and had been happily self-employed since then. He enthusiastically responded, “Awesome awesome awesome!”
Get the Book!
If you feel you’re stuck in something and need to PIVOT, get the book. If you’d like to know more about his ideas on scalability (great for entrepeneurs and small business owners), get the book! Here’s a link to The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.