Recently, the WGN Morning News Team asked me to compile a list of jobs that are fairly new to the market – jobs that have only been around for the past ten years or less. They added an extra challenge by specifically requesting jobs that utilize skills that people already have. Challenge accepted! I introduced a few of these jobs on air this morning, and am sharing the entire list here:
New Position: Chief Listening Officer (Skills Needed: social media, communications, marketing)
A Chief Listening Officer is someone who scours social media looking for patterns, trends and anomalies. This role requires finding out who the company’s customers are, reaching out to them, listening to what they are talking about, and then reporting that back to the company. They have a lot of influence over the company’s future product and service offerings, based on what consumers are talking about. These people will also respond to online complaints, and keep an eye on what the competition is doing.
New Position: Healthcare Liaison (Skills Needed: medical, customer service, account management)
A healthcare liaison is similar to a patient advocate, but a patient advocate usually is most familiar with one part of a patient’s treatment plan or medical facility. A Healthcare Liaison works side-by-side with the patient through all systems of that patient’s care, from initial diagnosis through billing and after care. A Healthcare Liaison will also research and find medical services or support in different systems. For example, this person will work with a patient’s doctor, but also coordinate services of a holistic practitioner or nutritionist (for example).
New Position: Sustainability Expert (Skills Needed: business management, environmental science, purchasing)
20 years ago, this was the person in the office who wanted everyone to recycle their scrap paper and not print out every email. Today, it’s a big industry that spends (and saves) big dollars. A sustainability expert will advise on everything from green building materials, green retrofitting practices, to adapting a company’s offerings and packaging to be more eco-friendly.
New Position: Talent Management Coordinator (Skills Needed: human resources, recruiting, business coaching)
This is a new role in the Human Resources development. Companies who invest a lot of money to attract, recruit and onboard key employees want to protect their investment. A Talent Management Coordinator works as a go-between between staff and management, to ensure that staff members are utilized according to their highest-level skills and are fulfilled and challenged in the work they do. They also help with the recruiting process, very much like an internal recruiter.
New Position: Medical Coders (Skills Needed: anatomy, physiology, pharmacology, research)
This isn’t a new job, but it’s one that is drastically changing. For that reason, I’ve added it to this list. In October of 2015, a national overhaul and update of the coding system will be implemented – mandated by law. There has always been a demand for coders, and this implementation will certainly increase the demand. Many coders work from home, making this an even more attractive career opportunity. There’s a caveat to that – this job is best suited to people who don’t require a lot of interaction in their day. It’s very much a solitary role. If you’re interested in Medical Coding, please make sure to talk to people who currently work in this field. There are a lot of expensive certification programs that are not the same certifications that employers are requiring. I’ve talked to a lot of people in the past few years who spent a lot of money on a program, and can’t get a job. Before you sign up for the classes, do your homework!
New Position: Social Media Manager (Skills Needed: social media, copy writing, journalism)
Many business make the mistake of adding ‘social media’ to the job descriptions to their marketing or admin person, because that person is familiar with Facebook. But companies who are serious about connecting to their online community – those who want to dominate their industry in the social media realm hire Social Media Managers. Social Media is now easily a full-time job and comes with its own skill requirements. Asking your receptionist to post things in between taking messages and greeting visitors means you’ll be left in the dust. These people will have excellent writing skills and crisis communication skills (and will know how to avoid posting something that creates a crisis!)
New Position: User Experience Designer or Customer Experience Manager (Skills Needed: account management, sales)
This is a big field that spans into every industry. This person measures and monitors every interaction between a company and a customer, from start to finish. If there are any bottlenecks in that process, the CEM would develop a better process. They also come up with the unexpected things that make a customer interaction extra special. The grocery store that I shop at now offers anti-bacterial gel and wipes before I grab a cart. It’s very likely that a CEM thought that up. Think of a CEM as a high-level concierge…on steroids. A website UXD will go through every aspect of a company’s website to make sure that all pages and links work, and that uploading time is kept to a minimum. They’ll also measure that the most sought out information is placed in an easily located area on that website. In a retail store a UXD or CEM will make sure that the clothing displays are visually appealing and that customers can easily locate an associate if help is needed.
New Position: Cloud Computing Manager/Engineer (Skills Needed: IT, help desk)
This role ensures cloud computing-based resources work as they should and interact perfectly with users and other applications. A Cloud Computing Manager performs monitoring (response times, latency, up-time, etc.), security and compliance auditing, and initiating and overseeing disaster recovery and contingency plans.
New Position: Data Miner / Big Data Analyst (Skills Needed: market research, database)
Thanks to sites such as Google, Facebook, Amazon and Netflix (and hundreds of others), everything we do online is turned into data. Companies want – need – that data to figure out how to make us their customers. Data Miners and Analysts create programs that grab this data, then they turn it into understandable content that becomes advertising and marketing campaigns – campaigns that were specifically designed for you based on your search history and online activities.
New Position: Millennial Workplace Expert (Skills Needed: human resources, business consulting, organizational development)
There are now more millennials in the workforce than there are baby boomers and Gen Xers. Companies are realizing the value of integrating younger workers into roles of increasing responsibility. Millennial Workplace Experts help companies with this integration and they create recruiting programs to attract younger workers to companies.
New Position: Elder Care Services Coordinator (Skills Needed: gerontology, executive assistant, management)
This person is hired by a family to help navigate the maze of healthcare, insurance, legal, financial and other long-term care services. Many families try to manage this themselves but through inexperience or letting details fall through the cracks, they usually end of spending more than if they had hired an Elder Care Services Coordinator. For those who can afford it, this is a smart investment.
New Position: Telework Coordinator (Skills Needed: program management, staff management, help desk)
With so many companies adopting a WFH infrastructure, a Telework Coordinator acts as the go-between between telecommuting workers and the department managers. The coordinator will assign work and monitor progress, provide training, handle scheduling, and technical issues.
New Position: Educational Consultant (Skills Needed: education, research manager)
An educational consultant is hired by a family to guide a high-school student into appropriate higher education options. The consultant will find schools that offer programs that are well-suited to the student’s learning styles and career goals. They also find support and resources for students with learning disabilities or those who need alternative learning channels or students seeking out study abroad programs.
New Position: Green or Natural Funeral Planner/Director (Skills Needed: funeral director, eco-friendly practices)
Many people are opting for a natural burial, and so they need funeral planners who specialize in this. They advise on everything, including chemical-free body preparation, natural fiber coffins, biodegradable urns and even appropriate site choice.
New Position: Data Integrity Manager (Skills Needed: IT, security)
Every time a large store experiences a data breach, it’s a big news story and consumer confidence drops. Large retailers have no choice but to take data breaches seriously, and the best way to do that is to prevent them. That’s where a Data Integrity Manager comes in. This person is responsible for data management, including data migration, data clean-up, governance and compliance. They implement controls and constantly monitor the system’s security.
I hope this list is helpful for you – perhaps we’ll see one of these new positions printed on your next business cards!