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A debate about cover letter salutations

Posted on 25 August 2010 | Category: General, Job Interview, Job Search

I recently received the following letter via LinkedIn. My response follows. The letter-writer asked to remain private, so a different name has been used. I welcome any comments you have about this exchange, and hope to turn it into a future segment on my weekly radio show:

Lauren,
I just read something which disturbed me. Perhaps you were misquoted in a recent article:
“Writing ‘Dear Sir or Madam’ is a clear and quick path to rejection, when you could easily find the name of the hiring manager. Even worse is ‘Dear Sirs.’ In the past two years I’ve had to respond to at least a dozen candidates by telling them they’d just ‘Dear Sir-ed’ their way out of a job,” says Lauren Milligan, a career coach with ResuMAYDAY. She advises that if you can’t find the name of the hiring manager online, use a professional salutation like “Dear Hiring Committee.”
IMHO – You are under an illusion (delusion?) if you believe candidates can find the names of hiring managers these days. Usually jobs listed on sites like Careerbuilder, Yahoo, TheLadders, even LinkedIn have NO reference to the hiring manager; often it’s a company with many HR specialists, so one can’t even know who the internal ‘listing’ HR recruiter is! Even the name of the hiring company itself is often not listed. In short, the candidate is “flying blind” all too often.
When someone’s livelihood and his/her family’s future are at stake, please don’t dismiss them for using “Dear Sir”. I really hope that’s not true. I hope you’ve never experienced what it’s like to have years of professional experience, hard work, good references, and a technical degree from a top school – yet be dismissed repeatedly by companies who won’t interview you beyond their HR department, if at all. (I don’t wish it on anyone except my enemies: it’s demeaning, discouraging, and depressing. If it weren’t for my family, I might have already given up, but I can’t quit with their future at stake.)
BTW – In case you believe the only people ‘still’ unemployed have something ‘wrong’ with them, I disagree: There are still many more good capable people out here wanting jobs than there are positions open.
Please consider this a private communication.
Respectfully,
Raymond (name changed)

Dear Raymond,
Let’s not pretend that you think I was misquoted. I stand behind everything I said, and I also appreciate that you took the time to write to me.

As a resume writer and job coach, I don’t form my opinions to feed my own ego; I’m merely sharing the harsh yet truthful information that employers and recruiters won’t ever tell candidates. Dear Sir or Madam is nothing short of antiquated, rude and demeaning. When was the last time you called a woman ‘Madam’ in a professional setting? Let’s leave this to Maitre’Ds and butlers. I’m embarrassed for the candidate who still uses this salutation; that person is clearly out of touch with modern day correspondence. You need to know this because from your very first contact with a potential employer, you are being measured on your ability to properly and effectively communicate with the company’s clients, staff and other stakeholders. As one recruiter said in a closed-door conference, i.e., no job seekers, “When I see Dear Sir or Madam on a cover letter, I have to wonder if a younger person turned on the computer for them”. Is that the impression you want to present?

In regards to my personal response to ‘Dear Sirs’ to my own company, I offer no apology. Companies are very transparent today – and mine, more than most. Me and my woman parts are solely responsible for the hiring decisions of this company – without a man at the helm. My husband is my best supporter, but he’s responsible for his own business, not mine. Any candidate who assumes that a man will be part of decision-making at ResuMAYDAY is displaying an obvious and archaic gender bias. It also tells me the candidate was too lazy to review my website. Based on those two things that I know about the candidate, why should I waste my precious and fleeting time on them?

You wrote: “IMHO – You are under an illusion (delusion?) if you believe candidates can find the names of hiring managers these days…In short, the candidate is “flying blind” all too often.” I clearly stated in that article that I recommend addressing your letter “Dear Hiring Committee”. I care very much about job seekers and wouldn’t insert my opinions if I didn’t also offer a solution. Did you overlook this while still fuming about my earlier comments? I also recommend “Dear Staffing Specialist”. That’s a freebie for you.

You wrote: “When someone’s livelihood and his/her family’s future are at stake, please don’t dismiss them for using “Dear Sir”. When one’s livelihood is at stake, that person should do everything they can to educate themselves on the most modern and correct methods for getting past the gatekeeper. Again, if you insult any person involved in the hiring process, they will assume that at some point, you will also insult a client or colleague. Why not present yourself as a smart, progressive and personable candidate? What could you possibly have to lose? Instead of taking the time to write your lengthy note to me, why not just say, “Hmm…what I’m doing clearly isn’t working, so maybe I’ll give Lauren’s advice a try.” Instead, you chose to defend your old-fashioned values…and alienate 47.4% of the working population (and rising, because the majority of people who have lost their jobs in this recession have been men) in the process.

You wrote: “BTW – In case you believe the only people ‘still’ unemployed have something ‘wrong’ with them, I disagree: There are still many more good capable people out here wanting jobs than there are positions open.” Frankly Raymond, I find this extremely insulting. If you read other articles that I’ve contributed to, or listened to my weekly radio show, or listened as I was a guest on WGN or WLS or other radio shows, or saw me on CLTV, ABC News or other television shows, you would know that I’m appalled at employers and recruiters who will only consider candidates who are currently working. I’m extremely vocal about this, even getting into a heated debate with a recruiter at a networking event over this very subject. Every time I speak at a job club (sometimes once a week and always on a volunteer basis) I feel that I’m in a room full of the best and brightest in Chicago, and it makes me angry that companies hold a person’s unemployment status against them, when it was Corporate America’s horrible decisions that led to the highest unemployment rate in 27 years. Don’t you dare put me in that category, because you are flat out wrong.

It’s your choice. Ignore me. Keep using ‘Dear Sir or Madam’ in your cover letters and we’ll see how that works out for you. I will also share this spoiler alert with you: JR wasn’t actually shot, it was just a dream. Welcome to 2010.

Raymond, I sincerely wish you the best success, but I think that you may experience greater success if you listen to the experts. Out of all the emails that I received about this article, yours was the only dissenting voice. I urge you to open your mind about this.

Respectfully as well,
Lauren Milligan

Readers, it’s your turn. Please post your comments, and we’ll discuss this on my Livin’ the Dream radio show (www.mydreambiz.net).

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ResuMAYDAY featured in Sully’s Blog

Posted on 19 August 2010 | Category: Resume

What’s easier and more productive (and more fun) than keeping up with your own blog? Getting featured in another blog with a much higher following!
That’s my MO, and apparently, it works. Thanks so much to Mike Sullivan, of Infinite Designs, Inc. for interviewing me about my ‘brandable’ company name. ‘Brandable’ just became my new favorite word. Check out Mike’s blog post here: http://sullysblog.com/A-Brandable-Distress-Call

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3 Interview Tips

Posted on 3 August 2010 | Category: Resume

I wanted to share my best interviewing secrets with the group, in hopes that 2010 is the year that everyone happily lands their perfect, long-term job.
1) Know the employer’s pain, and provide a viable solution. If you’re the candidate who has researched the heck out of a company and gives them a fantastic, new idea, you’ll be the candidate they remember. Don’t be concerned with giving away your expertise – it’s just one idea! In the words of London-turned-Chicago-punk rocker extraordinaire, Martin Atkins, FREE IS THE NEW BLACK! (Brown is the new black…pink…plaid…FREE! Free is the new black. Come up with something new.

2) Be up-to-date on technology, including social marketing. It doesn’t matter if your particular job doesn’t directly deal with social marketing; an employer’s ears will perk up if you can intelligently discuss this during an interview. It isn’t enough to say that you are on FB or Twitter – be able to discuss how these tools can help the company reach a new audience, because that is what will be most beneficial to the employer. (If they are currently doing well in this area, let them know that, too!)

3) Know and love the company. I know of specific employers who check their company’s FB/Twitter pages before an interview, to see if that candidate is a fan. If your interviews came down to 2 candidates with similar backgrounds and qualifications, wouldn’t you lean towards the person who actively comments on your page and takes part in your company’s conversations? Of course you would!

I wish everyone the best success in their career development!

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Job Lead – B2B Sales in Industrial Staffing

Posted on 12 May 2010 | Category: Resume

Company Overview

Paramount Staffing is a locally and privately owned provider of industrial personnel with a regional presence and a beginning national footprint. We focus on one niche of the staffing market rather than trying to be everything to everyone.

Our focus allows us to have one of the highest fill rates in the industry along with one of the lowest turnover rates among our temporary workforce. We take great pride in the team we have assembled with more than 100 years of combined industrial staffing experience.

There is no job order too big or too small. If you need one person for a week or 300 people for a seasonal need, we are the only call you will have to make.

Sales Representative

We are looking for a representative(s) with business to business selling skills and the experience to sell our industrial staffing services in a protected territory. The perfect candidate will have experience working with industry and have established relationships with manufacturers, warehouses, distribution centers, printers and related industries and logistics companies.

We Provide

• Excellent opportunity for financial security
• Car allowance
• Exclusive territory
• Opportunity for advancement
• Ongoing training opportunities
• Quality leadership
• A desire to see you succeed
• Marketing programs to obtain new customers and encourage ongoing business
Main Responsibilities
• Give sales presentations to prospective clients
• Obtain orders and communicate orders to customer service team
• Identify opportunities to grow within our clients
• Respond to customer inquiries within 4 hours and e-mails within one business day
• Report sales activities in a timely manner
• Establish an excellent partnership with our clients
• Participate in marketing program development
• Provide superior customer service
• Ensure all customers are totaled satisfied with our service and our team
Requirements

• College Degree and/or 5 years business to business sales experience
• Ability to succeed in a competitive environment
• Skill and ability to present our services, negotiate price, terms of payment, and bring home the business
• Strong closing and communication skills
• Excellent work ethic
• Team player a must
• Career oriented
• Self-starter attitude
• Computer skills: Microsoft Office (Word, Excel, PowerPoint)
• Good driving record and reliable transportation.
• Strong analytical skills and able to multi-task
• Ability to communicate with all levels of management
If you have the above requirements and feel you can meet our responsibilities then we are eager to speak to you and request that you contact:
Sales Coach Alan Schubert @ 630-849-8500 and visit us @ www.paramountstaffing.com

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Cool Job Alert for Part-Time Sales Pros (Chicagoland)

Posted on 8 April 2010 | Category: Resume

sales-onsite

Open this attachment for a full job description. This is a part-time, permanent position within the Chicagoland area. This is not a call center or a staffing agency; Sales-Onsite places their top-notch sales experts into companies who want a stellar sales force, but on a part-time basis. This company is growing by leaps and bounds every day! Great idea, great gig, great management. All the contact info is listed on the attachment, so click away!

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Blogging to Land a Job

Posted on 24 March 2010 | Category: Resume

Ace journalist, Josh Wilwohl and I spent some time discussing why and how blogging is a useful tool for job seekers and career advancers. Read the article here: article_blogging1

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