Marketer & Mfgr of household wares – new position due to growth Chicago office
To $100k + 10% bonus + relo to $5k
US Citizen, Green Card, PR only
Reports to: Consumer Insights Director

Summary
Deliver “best in class” proprietary consumer insights based on primary research, consumer trends, syndicated data, and market intelligence to lead development of consumer-driven new products.
I need a polished hands-on primary research/insights guru with CPG durable goods experience to work within this fast paced entrepreneurial environment – fabulous oppty for a great career path! This is a growing dept – initially no direct reports.

Job Responsibilities
• 55% of role – Guide development of new products for Company. Work collaboratively with Innovation/RD&E teams to identify and
prioritize development opportunities through use of new product testing methodologies, including Ideation, Concept Testing,
Volumetrics, as well as new creative techniques. Develop annual research plan for RD&E organization to support execution of primary research for new products from inception up to commercialization.
• 15% of role – Manage Test Division and create custom consumer panel for on-going ideation, usability, and qualitative research to
identify new product opportunities, and guide product refinements • 20% of role – Serve as thought leader in identifying new product
opportunities by leveraging insights from key foundational research, as well as from trend and syndicated information, e.g.
economic factors, trends in retail and complementary categories, demographics, etc.
• 10% of role – Oversee development of insights bank for new products, as well as maintenance of normative databases for benchmarking new product performance.

Internal Working Relationships:
• NPD & RD&E – To guide new product development through iterative consumer research including ideation, concept testing, etc.
o Research Vendor – Partner with resources to ensure delivery of cost effective, timely, value add insights and recommendations
• Brand Management – work closely with Brand team to ensure new product development is consistent with Brand strategy/product
roadmap and continues to build Brand equity.
o Design Partners – work closely w/Design Partners to assess appeal/refine new product concepts
• Consumer Panel – To create a dedicated resource for on-going research and evaluation of new product opportunities as well as
Usability testing for new products.

Qualifications:
• BA in Marketing, Marketing Research or Engineering; Masters Degree in Business, Marketing Research or Anthropology preferred
• 5-10 years experience in consumer insights, with strong emphasis on new product research. Established track record in guiding
successful new product launches. Durable CPG experience “a must”.
• Extensive primary research experience, including use of innovative qualitative and quantitative techniques in the development of new products. Solid knowledge of BASES and other volumetric models, as well as syndicated services, including NPD, Nielsen, or IRI.
Excellent writing and communication skills.
• Preferred: Extensive new product research, from inception to new product launch

Approx 20% domestic travel involved.

Background ck conducted. Qualified candidates send cover letter and resume to: Linda@BentonSearch.com