(Originally posted to TribLocal on 10/19/10)

I just read an article where a career coach encouraged her readers (job seekers) to ask questions during an interview such as, “What are some of the struggles that this department faces?” I think this is poor advice and would like to present a different approach. Instead of asking the interviewer what problems or struggles the department is having, seek out this information on your own, and then present a possible and progressive solution. Industry problems are easy enough to uncover; just read recent articles related to that industry. (Might they be related to the recession?) Take a look at the company’s profile on LinkedIn. While you’re at it, review their current/past employees on LinkedIn. Who are they, and what do they have in common with you?

Researching the company, the position and past employees is the best way to actually have a conversation, rather than a cold interview. Simply put, the candidate who has good control over the flow of conversation will make a better impression. (Of course, keep the flow of communication conversational and 2-sided, rather than trying to dominate the interview.)

Ask questions that are insightful and engaging. Instead of asking a marketing agency, “What type of clients do you work with?” you’ll be able to ask, “I know that you recently won the Toyota contract – congratulations! Are you finding that their 2012 models are geared towards a younger, hip consumer or more of a luxury-minded consumer?

Which question has a greater probability of generating a job offer?

Let’s continue the conversation in the comments section. What other common interview questions can be taken to ‘the next level’?