I just got off the phone with ace reporter, Joshua Wilwohl, of the NJ Star-Ledger. We had a really interesting conversation about using a blog as a job-search tool. This conversation reminded me that 1) Job seekers of any age and in any industry could be widening their network through blogging and social networking 2) Blogging as a career is going to be more prevalent in the near future and 3) I have to pay more attention to my own blog.
Folks, blogging is easy! OK, maybe the tactical parts of blogging is easy, because creating content can be difficult but if you are an expert in your industry, then people will want to pay attention to you. The first rule of blogging (have I followed it, or ignored it today?) is to create content, even before turning on your computer. Thanks to the internet, there is an audience for everyone.