On July 12th, Bill and I had a great conversation and took calls about the length of resume, the top 3 things that are important in a resume, cover letter creation, summary statements, LinkedIn…all sorts of job-searchy stuff!
http://boxstr.com/files/5933358_xvbab/Lauren%20on%20WLS-AM%20radio%20July%2012%2C%202009%20edited.mp3

Denise Dubie is the Senior Editor for NetworkWorld, a leading publication for the IT industry. Here’s a link to one of her recent articles that really resonated with me. She talked about how IT professionals can pursue certification ‘on the cheap’.
http://www.networkworld.com/news/2009/080609-affordable-certification-skills.html

Here’s my presentation from this weekend, giving 7 tips in 11 minutes on business ownership, and DIY marketing:
1) Budgeting. A common thought has always been to spend 30% of your budget on marketing. This is no longer relevant because the most effective marketing and far-reaching marketing can be done today for very little cost. When you [...]

My opinion (and what I’ve seen work successfully) is that in addition to your contact info, you should also list something about your current or desired industry/position. If you have any exclusive certifications, those also should be added.
I’ve also advised my clients that if they have room, include a sentence or two from a testimonial [...]

Contact the recruiter at the end of this post if interested:
Job Title:  Sales Manager
(not really a people manager, could possibly end up supervising 1 or 2, but this roles SELLS) 
Salary/Commissions/Bonuses:  OTE (on-target-earnings), $250-$300K
Location:  Chicago
Sales quota:  $6-10 million/year
Type of Sales:  HUNTER (net-new business), focused upon clientèle in the Retail, Consumer Products and Distribution space.  NOT [...]

When creating business cards yourself, include your name and contact information, along with your specific industry or position. If you have room, include something else that would set you apart from others in your industry. That could be a really stellar testimonial (1 or 2 sentences) from an employer or client, or a favorite quote [...]